Casualness without cot

ABSTRACT

The first two paragaphs of Attached Document 1 is incorporated herein as the Abstract of the disclosure.

[0001] This application is entitled to and claims the benefit of U.S. Provisional Patent Application No. 60/196,880 filed Apr. 12, 2000, the contents of which are incorporated herein by reference.

[0002] The attached documents are incorporated herein by reference:

[0003] 1. Jun. 18, 1999 Memorandum from Sergey Dorofeev to Gary Morgan, et al, Re: Casualness without COT

[0004] 2. Morgan Media Poll (marked “old”)

[0005] 3. Morgan Media Poll (marked “new”)

[0006] The first two paragaphs of Attached Document 1 is incorporated herein as the Abstract of the disclosure.

[0007] The drawings and illustrations of the Attached Documents are incorporated herein as the Drawings of the disclosure.

FIELD AND BACKGROUND OF THE INVENTION

[0008] 1. Field of the Invention

[0009] The present invention relates in general to data analysis, and more particularly to analysis of data relating to consumer, viewership, readership and circulation surveys.

[0010] Background Information

[0011] Background Information is presented in the Attached Documents.

SUMMARY OF THE INVENTION

[0012] The invention, its objects, features and advantages are summarized in the Attached Documents.

DESCRIPTION OF THE PREFERRED EMBODIMENT

[0013] The currently envisioned preferred embodiment is set forth in the Attached Documents. 

What is claimed is:
 1. A method for computing casualness for magazines comprising the steps of: obtaining a diary of information comprising questions based on recency and frequency; wherein questions relating to frequency are directed to two, and only two, time periods; and computing casualness based on the diary of information. 